---
title: The Growth of Conversational Technology for E-Commerce
description: webinar event
image: https://blog.kata.ai/hubfs/Event%20AIE%20Publikasi_Header%20Banner.png
---

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# The Growth of Conversational Technology for E-Commerce

[Trends & Insights,](https://blog.kata.ai/tag/trends-insights) [Event](https://blog.kata.ai/tag/event)

![Marketing Kata.ai](https://app.hubspot.com/settings/avatar/4adc559382318ec42d33e24f5f2da683) 

Marketing Kata.ai on 1 September 2021

E-Commerce businesses are currently enjoying rapid growth, with an increasing number of customers who choose online shopping on various platforms. For a long time, we have been staying in a price war ecosystem where brands compete with each other to deliver the best products and lowest price. 

 

However, things have changed. The latest trends show that it is not only product quality that has the biggest impact on conversion especially in the ecommerce industry, instead there is also the seamless and positive [customer experiences](https://kata.ai/solutions/customer-service) a brand can deliver.

[![Secure your seat now](https://no-cache.hubspot.com/cta/default/7955921/e81eea52-4ff8-42f9-b572-823da7c226b3.png)](https://cta-redirect.hubspot.com/cta/redirect/7955921/e81eea52-4ff8-42f9-b572-823da7c226b3)

Here we can see the rise of conversational commerce, where the heart of this is in human interaction. Conversational commerce offers a broad range of benefits for businesses. Provide a superior experience to customers they had been providing without having to massively increase resources. Enabling personalized recommendation via text, picture or video on chat feature, [WhatsApp](https://kata.ai/solutions/whatsapp-business-api) or other messengers apps. 

Now, are we ready for this age of conversational commerce? In collaboration with idEA (Indonesia E-Commerce Association), Kata.ai presents **AI Executive Talks**, a panel discussion attended by expert speakers from various industries.

 

 

Interested to know more about the benefits of optimizing conversational AI for e-commerce businesses? Join our panel discussion with the experts: 

 

**Keynote Speakers**

- **Bima Laga -** Ketua Umum idEA 
- **Irzan Raditya -** CEO & Co-Founder Kata.ai

**Panel Discussion 1:**

- **Reynir Fauzan** - CMO & Co-Founder Kata.ai
- **Yuliani Setiadi** - Head of Digital Edelman Hong Kong, Taiwan, Thailand
- **Rudy Dalimunthe** - SVP of Customer Excellence Tokopedia

**Panel Discussion 2:**

- **Ryan Pasaribu** - VP of Commercial Kata.ai
- **Aldi Adrian Hartanto -** Partner at Arise
- **Azmi Hayaza** - Co-Founder & COO Forstok
- **Ummu Hani** - Tech & Start-Up Sector Lead Kantar

Right after the event ends, get a chance to meet our commercial team in 15 minutes 'Intimate Session' and enjoy 20% discount for your first contract with kata.ai. Limited offer, only for participants who join the Intimate Session.

[![Get free ticket](https://no-cache.hubspot.com/cta/default/7955921/4f9f6e31-dc34-4d26-b068-596e6fb559fc.png)](https://cta-redirect.hubspot.com/cta/redirect/7955921/4f9f6e31-dc34-4d26-b068-596e6fb559fc)

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