The Dawn of Generative AI: Transforming Workforce in Southeast Asia

The Dawn of Generative AI: Transforming Workforce in Southeast Asia

Trends & Insights
Marketing on 12 May 2023

Seven years ago, we embarked on a journey at to bring the power of artificial intelligence (AI) to businesses across Indonesia. Today, we stand as a proud pioneer in the Conversation AI landscape, having supported over 200 enterprise businesses in their AI digital transformation, processing over 2 billion conversations, increasing conversion rates by 3x, while at the same time reducing their operational costs up to 70%. As we witness the rise of Generative AI, we look forward to the transformative impact it will have on the people of Southeast Asia.

Generative AI has progressed in leaps and bounds in recent years. At its core, it's a technology capable of generating highly customized and dynamic content, including text, images, and audio. This has opened up new opportunities for businesses and individuals alike, leading to a new era - "The Consumerization of Generative AI".


With the rise of early end-user AI tools out there such as ChatGPT, Midjourney, Stable Diffusion, among others, the consumerization of Generative AI has the potential to revolutionize the way we work, live, and interact. Some tech companies such as MicrosoftGoogleAdobe, and Canva have also announced how they will embed Generative AI to their applications to improve their products' user experience exponentially. We will see more and more apps, websites, and software we are using everyday to be infused by AI. This is just the beginning.

In Southeast Asia, home to over 670 million people, this technology can create a ripple effect that transforms industries, fosters innovation, and improves lives. In fact, studies by consulting firm Kearney and Singapore-based investment firm EDBI, suggest that by 2030, AI technologies are expected to contribute up to $1 trillion to the Southeast Asian economy with 33.6% of that contribution coming from Indonesia. This is a testament to the potential that AI holds in shaping our region's future.


At, we are excited to be at the forefront of this transformation. Our B2B Conversational AI Platform has facilitated the digital journeys of numerous enterprises in Indonesia. Our platform has enabled these businesses to automate customer support, drive sales, and enhance customer experiences, all while saving time and resources.


We are hopeful that the rise of Generative AI will continue to empower the people of Southeast Asia. With AI becoming more accessible and affordable, small and medium enterprises (SMEs) in the region will be able to leverage these technologies, levelling the playing field and boosting competitiveness. This democratization of AI also translates to opportunities for upskilling, reskilling, and job creation, resulting in an overall enhancement of the region's workforce.


As we look ahead, we believe that AI has the potential to improve workforce productivity by at least 10x (It would have taken me at least 3 hours to write this post, but thanks to GPT4 with a few tweaks it only took me 10 minutes). This increased efficiency will allow businesses to invest more in innovation and long-term growth, while providing employees with the opportunity to work on high-value tasks and acquire new skill sets. The result is a more skilled, agile, and future-ready workforce that can adapt to the rapidly changing landscape.


In conclusion, the era of "The Consumerization of Generative AI" is upon us, and we at are dedicated to leading the charge in Indonesia and Southeast Asia. Together, we can embrace the transformative power of AI, unlocking new possibilities for businesses and individuals alike.


Let us harness the potential of Generative AI to create a more prosperous and productive future for our region.


Please explore our solutions for more information on AI topics or feel free to talk to our expert at your earliest convenience!


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