---
title: How To Build a Winning AI-Based Product with Kata.ai
description: Kata.ai participates in TIA PDC 2019. We have the opportunity to be speakers to talk about our product, technology, and company culture.
image: https://blog.kata.ai/hubfs/blog-01.jpg
---

🌟 Automate, Humanize, Interact : Introducing Kata.ai’s New Brand Design

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  [Whatsapp Business APIElevate customer interactions with WhatsApp Business API](https://kata.ai/solutions/whatsapp-business-api)
  
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  [TelcoConversational AI for Telco](https://kata.ai/industries/telco)
  
  [HealthtechConversational AI for healthcare](https://kata.ai/industries/healthtech)
  
  [RetailConversational AI for retail](https://kata.ai/industries/retail)
  
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  [![Kata Flow](https://kata.ai/images/product/kata-flow.svg) ![Kata Flow](https://kata.ai/images/product/text-kata-flow.svg)Chatbot builder](https://kata.ai/products/kata-flow)
  
  [![Kata Omnichat](https://kata.ai/images/product/kata-omni.svg) ![Kata Omnichat](https://kata.ai/images/product/text-kata-omni.svg)Multichannel chat manager](https://kata.ai/products/kata-omnichat)
  
  [![Kata Boost](https://kata.ai/images/product/kata-boost.svg) ![Kata Boost](https://kata.ai/images/product/text-kata-boost.svg)Marketing platform for chat apps](https://kata.ai/products/kata-boost)
  
  [![Kata NL](https://kata.ai/images/product/kata-nl.svg) ![Kata NL](https://kata.ai/images/product/text-kata-nl.svg)Natural language model builder](https://kata.ai/products/kata-nl)
  
  [![Kata CMS](https://kata.ai/images/product/kata-cms.svg) ![Kata CMS](https://kata.ai/images/product/text-kata-cms.svg)Conversational AI dashboard builder](https://kata.ai/products/kata-cms)
  
  [![Kata Voice](https://kata.ai/images/product/kata-voice.svg) ![Kata Voice](https://kata.ai/images/product/text-kata-voice.svg) Voice-to-text and text-to-voice API](https://kata.ai/products/kata-voice)
  
  
  
  
  
  
  
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# How To Build a Winning AI-Based Product with Kata.ai

[Event](https://blog.kata.ai/tag/event)

![Muhammad Sodik](https://blog.kata.ai/hubfs/Muhammad%20Sodik.jpg) 

Muhammad Sodik on 16 July 2019

As a conversational AI company that focuses on building a chatbot platform, sharing new ideas, and building a robust network with other professionals in the technology industry really matters for Kata.ai. A few weeks ago, for the second time, we participated in Tech in Asia Product Development Conference (PDC) 2019 as one of their sponsors, and some of our expert teams have the opportunity to be speakers at this annual event to talk about our product, technology, and company culture.

As we know, Product Development Conference is one of the great ways and great opportunities to gain a fresh perspective, strategize new ideas, and network with product enthusiasts from the industry along with a few days away from the office. In order to stay relevant and keep up with the latest trends to deliver a world-class product that meets consumer needs.

 

![Gelar Pradipta Utama attends Product Development Conference Tech In Asia 2019](https://blog.kata.ai/hs-fs/hubfs/blog-03.jpg?width=710&name=blog-03.jpg)

 

![Tri Kurniawan Product Development Conference Tech In Asia 2019](https://blog.kata.ai/hs-fs/hubfs/blog-02.jpg?width=710&name=blog-02.jpg)

On the first day of the conference, Head of Product Kata.ai - Gelar Pradipta Utama along with our Senior UI/UX Designer - Tri Kurniawan introduced our new Design Language System (DLS) - Aksara & Wicara at the Barito stage, they both shared insights about why [Design Language System](https://blog.kata.ai/basics-of-nlp?hsLang=en) is important and how it will impact the product design and development process. They also share some tips to build Design Language System in a tech company.

 

![Pria Purnama is at Product Development Conference Tech In Asia 2019](https://blog.kata.ai/hs-fs/hubfs/blog-06.jpg?width=711&name=blog-06.jpg)

On the second day, our VP of Product and Engineering Kata.ai - Pria Purnama became one of the panelists in the “Engineering Culture to Build Winning Product” session at the PDC Main stage, along with other speakers from Tokopedia and Moka. At this moment, he shared stories about Kata.ai company culture that always focused on work-life balance, a short brief about our Tech team, and how some perks and benefits of our company encourages engineer productivity and innovation in building products.

 

![Reyhan Sofian is at Product Development Conference Tech In Asia 2019](https://blog.kata.ai/hs-fs/hubfs/blog-05.jpg?width=710&name=blog-05.jpg)

Last but not least, Senior Software Engineer Kata.ai - Reyhan Sofian also took part as a speaker at Kapuas stage to share best practices about designing and building [artificial intelligence infrastructure](https://blog.kata.ai/stranas-ka-how-indonesia-plans-to-develop-with-artificial-intelligence?hsLang=en). He talked about the essential things when building an artificial intelligence infrastructure to support AI products and workloads, he also shared knowledge regarding how to choose the best compute resources for processing AI data and core parts of preparing AI networking infrastructure that supports efficiency at scale.

 

![Kata.ai at Product Development Conference Tech In Asia 2019](https://blog.kata.ai/hs-fs/hubfs/blog-04.jpg?width=710&name=blog-04.jpg)

But that’s not all, in this event all attendees can also visit our booth to try the Kata Platform to create a simple [chatbot](https://blog.kata.ai/what-is-chatbot?hsLang=en), ask about the Kata.ai job vacancy, and play our Katrivia chatbot games. For those of you who didn’t have time to come to TIA PDC 2019 and visit our booth, please be seated, because we have a video highlight for you.

 

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## [![Kata.ai Achieves ISO 27001:2013 Certification](https://blog.kata.ai/hubfs/Blog%20-%20%20ISO%20Event%20Publication-01.png) Event Kata.ai Achieves ISO 27001:2013 Certification ![Marketing Kata.ai](https://app.hubspot.com/settings/avatar/4adc559382318ec42d33e24f5f2da683) Marketing Kata.ai on 22 December 2021](https://blog.kata.ai/kata.ai-achieves-iso-27001?hsLang=en)

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- [Telco](https://kata.ai/industries/telco)

 Products

- [Kata Flow](https://kata.ai/products/kata-flow)
- [Kata NL](https://kata.ai/products/kata-nl)
- [Kata CMS](https://kata.ai/products/kata-cms)
- [Kata Boost](https://kata.ai/products/kata-boost)
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 Resources

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