--- title: Introducing Kata.ai’s New Brand Design description: "Kata.ai is introducing a new brand design that reflects our three core principles: Automate, Humanize, and Interact." image: https://blog.kata.ai/hubfs/Header%20New%20Brand%20Design%20Kataai%20Logo%20Kata.ai%20Logo%20Kata%20ai-1.png --- 🌟 Automate, Humanize, Interact : Introducing Kata.ai’s New Brand Design - Solutions [Whatsapp Business APIElevate customer interactions with WhatsApp Business API](https://kata.ai/solutions/whatsapp-business-api) [Customer ServiceAutomated support on any channels to improve customer satisfaction](https://kata.ai/solutions/customer-service) [Marketing EngagementKnow your customers and engage them through website or chat apps](https://kata.ai/solutions/marketing-engagement) - Industries [TelcoConversational AI for Telco](https://kata.ai/industries/telco) [HealthtechConversational AI for healthcare](https://kata.ai/industries/healthtech) [RetailConversational AI for retail](https://kata.ai/industries/retail) [Financial Service IndustryConversational AI for FSI and Bank](https://kata.ai/industries/financial-service-industry) [Consumer GoodsConversational AI for FMCG](https://kata.ai/industries/consumer-goods) - Products [![Kata Flow](https://kata.ai/images/product/kata-flow.svg) ![Kata Flow](https://kata.ai/images/product/text-kata-flow.svg)Chatbot builder](https://kata.ai/products/kata-flow) [![Kata Omnichat](https://kata.ai/images/product/kata-omni.svg) ![Kata Omnichat](https://kata.ai/images/product/text-kata-omni.svg)Multichannel chat manager](https://kata.ai/products/kata-omnichat) [![Kata Boost](https://kata.ai/images/product/kata-boost.svg) ![Kata Boost](https://kata.ai/images/product/text-kata-boost.svg)Marketing platform for chat apps](https://kata.ai/products/kata-boost) [![Kata NL](https://kata.ai/images/product/kata-nl.svg) ![Kata NL](https://kata.ai/images/product/text-kata-nl.svg)Natural language model builder](https://kata.ai/products/kata-nl) [![Kata CMS](https://kata.ai/images/product/kata-cms.svg) ![Kata CMS](https://kata.ai/images/product/text-kata-cms.svg)Conversational AI dashboard builder](https://kata.ai/products/kata-cms) [![Kata Voice](https://kata.ai/images/product/kata-voice.svg) ![Kata Voice](https://kata.ai/images/product/text-kata-voice.svg) Voice-to-text and text-to-voice API](https://kata.ai/products/kata-voice) [What is Conversational Suite?All-in-one chatbot platform](https://kata.ai/products) [For EveryoneConversational AI tools for any use cases](https://kata.ai/products/for/everyone) [For Customer SupportAI-powered customer support & automation](https://kata.ai/products/for/customer-support) [For MarketingAI-powered digital marketing tools](https://kata.ai/products/for/marketing) [For Small-Medium BusinessGrow your business with chatbot](https://kata.ai/products/for/sme) - [Pricing](https://kata.ai/pricing) - Resources [BlogNews, tips, and best practices on AI](https://blog.kata.ai/) [Kata EngineeringKata.ai Engineering Team](https://medium.com/kata-engineering) [Case StudySee success story with Kata.ai](https://kata.ai/case-studies) [ResearchOur recent academic publication](https://kata.ai/research) [CommunityJoin our growing community](https://kata.ai/community) - Company [About usOur history and leadership](https://kata.ai/about-us) [PartnershipBecome Kata.ai solution partner](https://kata.ai/partnership) [CareerCareer opportunities at Kata.ai](https://kata.ai/career) [Press & MediaNews and media coverage](https://kata.ai/media) [AwardsAwards and recognition](https://kata.ai/awards) Exploring Conversational AI solution? [Contact Us](https://kata.ai/contact-us) [Contact Us](https://kata.ai/contact-us) [![Kata.ai](https://kata.ai/images/Logo-mobile.svg)](https://kata.ai/) All Culture How-to Discover Tech White Paper Product Update Event Trends & Insights Others - [All](https://blog.kata.ai/?hsLang=en) - [Culture](https://blog.kata.ai/tag/culture) - [How-to](https://blog.kata.ai/tag/how-to) - [Discover](https://blog.kata.ai/tag/discover) - [Tech](https://blog.kata.ai/tag/tech) - [White Paper](https://blog.kata.ai/tag/white-paper) - [Product Update](https://blog.kata.ai/tag/product-update) - [Event](https://blog.kata.ai/tag/event) - [Trends & Insights](https://blog.kata.ai/tag/trends-insights) - [Others](https://blog.kata.ai/tag/others) ![Introducing Kata.ai’s New Brand Design](https://blog.kata.ai/hubfs/Header%20New%20Brand%20Design%20Kataai%20Logo%20Kata.ai%20Logo%20Kata%20ai-1.png) - - - # Introducing Kata.ai’s New Brand Design [Product Update](https://blog.kata.ai/tag/product-update) ![Moch. Fiqih Prawira Adjie](https://blog.kata.ai/hubfs/Moch.%20Fiqih%20Prawira%20Adjie_Kata.ai%20Blog.jpg) Moch. Fiqih Prawira Adjie on 10 March 2021 At Kata.ai, we believe that language and Artificial Intelligence (AI) are humanity’s most incredible creations. Language reflects the very essence of communication, the building blocks of our civilization, while AI represents the future and our desire to create something even more remarkable than ourselves.   The extension of our belief is that a strong synergy between humans and technology can unlock numerous possibilities and opportunities for people to push themselves to the limits. Kata.ai believes that a better future can be achieved with humans and machines working side by side.   To achieve that goal, we put our mission of “Elevating People’s Potential through the Power of Language and Technology” to heart and continue to innovate on how humans and machines can collaborate better. By combining [Natural Language](https://kata.ai/products/kata-nl) with state-of-the-art artificial intelligence, our technology has powered millions of interactions between people and people, people and businesses, and businesses and businesses every year. We are proud to say that we have been one of the leaders in innovating the way people interact with advanced technologies.   ![To achieve our goal of creating solutions that enable a strong synergy between humans and technology, we at Kata.ai put our mission of “Elevating People’s Potential through the Power of Language and Technology” to heart.](https://blog.kata.ai/hs-fs/hubfs/Brand-Design_Article-02.png?width=3082&name=Brand-Design_Article-02.png)   As a company, our primary focus is to be a strategic, trusted, and reliable partner for your business’s growth by empowering companies with our [conversational AI technology](https://kata.ai/). With our solution, we hope businesses can deliver a better customer experience over messaging channels, improving brand efficacy and customer satisfaction.   We also want to help businesses utilize our technology to its full potential. Whether they want to build a smart chatbot, engage with their customers better, or streamline customer interactions across multiple channels, you can be sure that we got you covered.   With that renewed spirit, we want to introduce a new look reflecting our commitment- Kata.ai’s new brand design highlighting our three core philosophies and principles - Automate, Humanize, and Interact. ![We are introducing a new brand design that reflects our three core philosophies: Automate, Humanize, and Interact.](https://blog.kata.ai/hs-fs/hubfs/Brand-Design_Article-03-1.png?width=736&name=Brand-Design_Article-03-1.png) We want our technology and solution to empower businesses through those three principles: To automate the mundane tasks of humans and boost productivity; To humanize the way businesses communicate with customers through conversation delivered with natural language; And to allow businesses to interact with their customers more reliably and conveniently.    ![Kata.ai's new logogram is a unique visual identity that combines our three core principles and improved on the visual consistency by following the golden ratio while maintaining the familiarity of our previous logo.](https://blog.kata.ai/hs-fs/hubfs/Brand-Design_Article-04-1.png?width=736&name=Brand-Design_Article-04-1.png)   Our new logogram is a distinct and unique visual identity that combines our three principles. While maintaining the familiarity of our previous logo, the new one also improved on visual consistency by adopting the golden ratio. With its very distinguishable Brandeis Blue color, we want our customers to see that we are a dependable and trustworthy partner in just one glance.   With this new look, we want to convey and share the message of how language can improve the way humans communicate with technology, and we want to push the boundaries of conversational AI advancements.   ![Kata.ai is also introducing an updated logo for Kata Conversational Suite’s lineup of products following the core design elements of our new brand design and logo.](https://blog.kata.ai/hs-fs/hubfs/Brand-Design_Article-05-1.png?width=736&name=Brand-Design_Article-05-1.png)   We are also introducing an updated logo for Kata [Conversational Suite](https://kata.ai/products)’s lineup of products, following the core design elements of our new brand design and logo.   ![Kata.ai's iconic new logo allows our team to experience with different forms of visual expressions.](https://blog.kata.ai/hs-fs/hubfs/Brand-Design_Article-06-1.png?width=736&name=Brand-Design_Article-06-1.png)   With our new and iconic logo, we can also explore several different visual shapes and expressions that put our teams’ love for innovation and creativity front and center.   ![See Kata.ai's new brand design in action on our website and social media accounts, namely Instagram, LinkedIn, YouTube, Twitter, and Facebook.](https://blog.kata.ai/hs-fs/hubfs/Brand-Design_Article-07.png?width=3082&name=Brand-Design_Article-07.png)   You can see our new brand design in action by visiting our website at [here](http://www.kata.ai/) and our social media accounts.    ![Kata.ai New Brand - Kata.ai](https://blog.kata.ai/hs-fs/hubfs/ALL%20LOGO%20KATA%20AI.png?width=2000&name=ALL%20LOGO%20KATA%20AI.png) You can get the latest Kata.ai logo by downloading it below: [![Download our latest logo](https://no-cache.hubspot.com/cta/default/7955921/3a50f623-f209-4cf1-934d-df605976b158.png)](https://cta-redirect.hubspot.com/cta/redirect/7955921/3a50f623-f209-4cf1-934d-df605976b158)   What are your thoughts about our new brand guideline? Let us know in the comments below. ![Sign up to our newsletter](https://blog.kata.ai/hubfs/cta-mobile.png) ## Sign up to our newsletter. Get the latest articles on all things data delivered straight to your inbox. ## Related article ## [![Kata Conversational Suite: Chatbot Solutions for Your Business Needs](https://blog.kata.ai/hubfs/Conversational%20Suite%20Showcase%20-%2002-01.png) Product Update Kata Conversational Suite: Chatbot Solutions for Your Business Needs ![Moch. Fiqih Prawira Adjie](https://blog.kata.ai/hubfs/Moch.%20Fiqih%20Prawira%20Adjie_Kata.ai%20Blog.jpg) Moch. Fiqih Prawira Adjie on 27 January 2021](https://blog.kata.ai/kata-conversational-suite-chatbot-solutions-for-your-business-needs?hsLang=en) ## [![Kata.ai x Freshworks](https://blog.kata.ai/hubfs/Freshwork-Header-Blog-1024x438.png) Product Update Kata.ai x Freshworks Lia Lestari on 6 July 2020](https://blog.kata.ai/kata.ai-freshworks-freshdesk-freshchat-chatbots?hsLang=en) ## [![Kata Hackweek: When Innovation Goes Open Source](https://blog.kata.ai/hubfs/Blog%20head.jpg) Product Update Kata Hackweek: When Innovation Goes Open Source ![Muhammad Sodik](https://blog.kata.ai/hubfs/Muhammad%20Sodik.jpg) Muhammad Sodik on 23 April 2019](https://blog.kata.ai/kata-hackweek?hsLang=en) Kata.ai Office Jl. Kemang Raya No.54, Bangka, Mampang Prapatan, Jakarta. 12730 (+62)21 22720704 | [business@kata.ai](mailto:business@kata.ai) ## Sign up to our newsletter Get the latest articles on all things AI delivered straight to your inbox. 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