Building a chatbot is one thing, but giving it visibility and growing an audience is a very different one. Building was just a first step, the next thing you have to do is setting up marketing strategy to make your chatbot accessible to users.
So, in this article, we’ve got a handful of a simple ideas on how to promote your chatbot and get awesome growth, let’s check them out below.
1.Test Your Chatbot First
It’s crucial to test your bot before launching it. If you share your bot to users before it’s ready, they may feel disappointed and never use it again. Conduct some A/B testing to determine what phrases, flows, and message works best for your users.
2.Create a Story
Create a great story to introduce your chatbot, why your bot is different and what makes it special, share those story on your social media and blog post. You can also create a video campaign to tell that story, or simply collaborate with some influencers to review your bot. Make sure your story is honest, easy to understand, and entertaining.
3.The Power of Social Media
Facebook, Instagram, and Twitter posts with referral links is an easy and free way to spread the word about your new bot. Think about content that user engages with on a daily basis. Keep it short, identify the best times to publish the content, and engage your audience.
4.Make it Easy to Share
There’s no doubt your customers could be your best promoters, and we pay more attention to contents that are shared by our friends. So, by creating easy to share content, you can organically grow your chatbot user base.
Google ads and social media ads are a great way to promote your bot to new users. But, the first step you have to do is identify your audience, determine your campaign objective, then choose the medium that is most utilized by your users, then create a campaign that will target your users directly.
6.QR Code for Offline Events
You want to promote your chatbots at offline event? In this case you can use a QR code. Well, this type of strategy enables you to promote directly to your potential user. You can properly set up QR code with a clear call-to-action (CTA) that the users can scan to connect directly with your chatbots.
We hope our tips will help you make your chatbot a success. If you have other tips or anything you would like to add please comment below, we’d love to hear from you.