The pandemic situation is improving and bringing changes in how people adopt technology in this transitional period. However, these behavioral changes drive higher customer expectations for a digital service. One of the various behaviors associated with customers adapting to many channels of communication and, at the same time, businesses trying to adapt to keep up with the customer expectations. To solve this customer's needs, adopting chatbot technology is one of the answers.
According to the Accenture 2021 Global Consumer Pulse Study, 43% of Southeast Asian consumers do not mind being served by Artificial Intelligence (AI) in chatbots as long as their questions or needs are well served by chatbots. This demonstrates that in the context of a business, efficient and quick communication is now the primary desire of consumers.
Are you interested to know more about the role of chatbot strategy in optimizing business efficiency in the post-pandemic era? Check out our latest event, “AI Executive Talks: AI For Post Pandemic Strategy: Making Sustainable Business to Strive”. You can easily see how these three points are at the heart of post-pandemic business adaptation, such as :
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